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The TRŪth about TRŪ Chocolate

TRŪ Chocolate is a organic sugarless chocolate sweetened only with natural sweeteners. Other chocolates are sweetened with sugar, artificial sweeteners and contain processed ingredients which reduce the value of cocoa. TRŪ Chocolate maintains all the health-promoting benefits of the original cocoa and more. The proprietary herbal formula in TRŪ Chocolate boosts the health benefits of simple cocoa. Better yet, TRŪ Chocolate is unique in its abundance of antioxidants.

Minerals and TRŪ Chocolate

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Dr. Joel WallachWatch this amazing video about Dr. Joel Wallach talking about the health benefits of minerals.

ORAC Comparison Chart

TRU Chocolate® has a very high ORAC* rating of 3040 per serving (one piece). It is herb-infused and rich in antioxidants that promote optimal health. This delicious chocolate has also been found to be highly effective at appetite and sugar control.

 *Oxygen Radical Absorbance Capacity

ORAC (Antioxidant Chart)
1 pound of TRŪ Chocolate® is 172,520 ORAC points
1 pound of Blueberries is 29,710 ORAC points
1 pound of Raw Tomatoes is 1,665 ORAC points
1 pound of Raw Green Peppers is 4,190 ORAC points
1 pound of Raw Pineapple is 1,747 ORAC points
1 pound of Raw Spinach is 6,878 ORAC Points
1 pound of Raw Broccoli is 6,183 ORAC Points

TRŪ Chocolate is certified Kosher DE and Glycemic Friendly

TRU Chocolate is a Kosher Certified Chocolate view our Kosher Certificate

TRŪ Chocolate is safe for Diabetics. Read the full report.

TRŪ Chocolate may be the most healthy and tasty chocolate ever created. Some of the ingredients in TRU Chocolate® have been traditionally used for centuries in China, India, the Amazon, Tibet, and many other places to assist in the regulation of blood sugar levels.** This delicious treat is ideal for the entire family.

For Immediate Release

Release Listen (Click Play Button)
Dr. Joel Wallach Dr. Joel Wallach talking about TRŪ Chocolate (Click the Play Button to Listen)
Video: Dr. Joel Wallach on Minerals


Born and raised in Missouri, Dr. Joel Wallach attended the University of Missouri, where he received a Bachelor's degree in Science of Agriculture. A veterinarian for 30 years, he worked as a research veterinary pathologist with the National Institute of Health for The Center for the Biology of Natural Systems, Washington University, St. Louis, Missouri, Yerkes Regional Primate Research Center in Atlanta, Georgia, and Emory University.

Having discovered and identified the first animal models for Cystic Fibrosis in monkeys, he found that he could reproduce their condition at will because it was a nutritional deficiency. His find offered great promise for children with the disease, but when he made it public, the institute fired him on 24 hour notice. Chagrined and perplexed, Dr. Wallach made the decision to go to the medical school so he could treat children for cystic fibrosis himself.

Realizing that traditional medical school was likely to be a repressive as the National Institute he has accepted an invitation to teach nutrition at the National College of Naturopathic Medicine in Oregon, not even knowing what a naturopathic doctor was. When he learned that he could be a primary care physician, deliver babies, sew up chainsaw wounds, write prescriptions, and get paid by insurance, all through a program that encouraged interest in nutrition, he simultaneously enrolled as a full-time student. Soon people were flocking to the college clinic.