New Mint Flavor!

Everyone loves TRU Mint Chocolate

Our Chocolate

TRŪ Chocolate is made from organic cocoa beans and organic cocoa butter. It is a chocolate sweetened only with natural sweeteners. Some other chocolates are sweetened with evaporated cane sugar, artificial sweeteners and contain processed ingredients which reduce the value of cocoa.

It has no preservatives, white sugar, evaporated cane or hydrogenated oils, high fructose corn syrup, waxes or fillers. It is sweetened with Dentist recommended Xylitol and is Glycemic Friendly. It has it has no animal products in it so it is Vegan friendly and lactose free.

TRŪ Chocolate maintains the health-promoting benefits of the original cocoa and more. The proprietary herbal formula in TRŪ Chocolate boosts the health benefits of simple cocoa. Better yet, TRŪ Chocolate is unique in its abundance of antioxidants.

  • TRŪ Chocolate assists with weight loss programs.
  • TRŪ Chocolate is a great source of Antioxidants for kids by enjoying it as healthy snack.
  • TRŪ Chocolate is great for late night snacking anytime after meals.
  • TRŪ Chocolate is certified Kosher through the OK Rabbinical Certification Group
  • TRŪ Chocolate is diabetic friendly, gluten friendly, Celiac friendly and Vegan friendly
  • TRŪ Chocolate is rich in antioxidants an unprecedented ORAC rating of 3040 per piece! (Tested by Brunswick labs)
  • TRŪ Chocolate promotes healthy oral hygiene because it contains Dentist recommended Xylitol - a corn based natural sugar that is nearest to sugar (it is NOT high-fructose corn syrup)

ORAC Comparison Chart

ORAC (Antioxidant Chart)
1 pound of TRŪ Chocolate® is 172,520 ORAC points
1 pound of Blueberries is 29,710 ORAC points
1 pound of Raw Tomatoes is 1,665 ORAC points
1 pound of Raw Green Peppers is 4,190 ORAC points
1 pound of Raw Pineapple is 1,747 ORAC points
1 pound of Raw Spinach is 6,878 ORAC Points
1 pound of Raw Broccoli is 6,183 ORAC Points

TRŪ Chocolate is certified Kosher

TRU Chocolate is a Kosher Certified Chocolate view our Kosher Certificate

TRŪ Chocolate Glycemic Evaluation

TRŪ Chocolate is safe for Diabetics. Read the full report.

Delight yourself with TRŪ Chocolate

Unlike most other chocolates containing sugar, TRŪ Chocolate is sweetened with Xylitol. A natural sugar alcohol that is the nearest to sugar. Xylitol is believed to retard tooth decay bacteria, making TRŪ Chocolate safe for your dental health. While it does not raise blood sugar levels, Xylitol is used by the body to produce energy.

No artificial sweeteners are used in TRŪ Chocolate.

TRŪ Chocolate has been found to be effective in weight-loss programs. While satisfying chocolate cravings, it may reduce your appetite. The intriguing chocolate wafer also encourages water-drinking by making plain water taste like sweet chocolate for approximately 15 minutes after eating it.

TRŪ Chocolate is the latest in all-NATURAL weight management system. In addition, it has been formulated to be compliant with the health requirements of the Vegetarian communities.

Why Chocolate?

Dark Chocolate - is a potent antioxidant, reports Mauro Serafini, PhD, or Italy's National Institute for Food and Nutrition Research in Rome, and colleagues. Their report appears in the August 28 issue of Nature . Antioxidants gobble up free radicals, destructive molecules that are implicated in heart disease and other ailments. Each piece of TRŪ Chocolate has an ORAC value of 3040 pts. Chocolate is one tropical superfood no one in North America has trouble pronouncing. Scientists seem to be just as addicted to the quest for chocolate's health benefits as consumers are to the sweet itself. Chocolate's heart-protective benefits come from the high flavonoid content of the cocoa bean. Chocolate flavanoids (plant compounds with antioxidant activity) may help lower blood pressure, according to a 2007 report in the Journal of the American Medical Association

TRŪ Chocolate Components

Nutritional Facts

Organic Cocoa Liqueur

It's produced by grinding the cocoa bean nib (center) to a smooth, liquid state. The Cocoa liqueur can then be cooled and molded into blocks.

Organic Cocoa Butter, also called Theobroma Oil

Edible natural fat of the cacao bean, extracted during the process of making chocolate and cocoa powder.

Xylitol - A white crystalline substance that looks and tastes like sugar.

Xylitol is a toothfriendly sugar. In addition to not encouraging tooth decay (by replacing dietary sugars), Xylitol may actively aid in repairing minor cavities caused by dental caries. Xylitol also appears to help control oral infections of Candida yeast. As with all Chocolates, keep TRŪ Chocolate away from all pets.

All Natural Ingredients: Organic Cocoa Liqueur, Organic Cocoa Butter, Xylitol, Proprietary Herbal Formula, Natural Vanilla Extract and Organic Lecitin.A proprietary blend containing Momordica Charantia, Dehydrated Noni Fruit, Bioflavonoids (Citrus Extract), Ellagic Acid (from pomegranate), Decaffeinated Green Tea Extract, Fabenol ® and Bioperine ® (from black pepper).

The after-taste is an advantage. It induces drinking which is very important for weight loss and the body, and because it makes water taste sweet, one can drink simple water instead of soda or juice and hydrate the body.

ORAC stands for Oxygen Radical Absorbance Capacity. ORAC measures the ability of just about any substance to subdue oxygen free radicals in the test tube. In short, ORAC is a lab assay that can measure the antioxidant activity of any substance and give it a number. The higher the ORAC number - the stronger the antioxidant properties of the substance.

The National Institute on Aging developed the ORAC method and the US Department of Agriculture and Brunswick Labs have been instrumental in perfecting the ORAC assay procedure and testing various foods to determine ORAC levels.

While the exact science behind ORAC gets beyond the scope of this article, it is clear that if you want foods with greater antioxidant properties, you look for foods with high ORAC levels. The USDA recommends we consume 3,000 to 5,000 ORAC units daily. In truth, 80% of the population is consuming less than 1,000 ORAC units a day.

The USDA recommended "5-a-day" fruit and vegetable servings will give you an ORAC score of about 1,750 units. Fruits and vegetables tend to have the highest ORAC values. Per 100 grams - Apples score a 218, Bananas a 221, blueberries 2,400.

TRŪ Chocolate can simply be a healthy alternative snack!

TRŪ Chocolate has ORAC RATING of 3,040 per piece!"

The benefits of eating TRŪ Chocolate® are so tremendous that many call it the "Guilt Free Chocolate." It tastes so good and is so good for you that it is beyond the normal chocolate experience.

TRŪ Chocolate® Ingredients

TRŪ Chocolate® is made from the finest ingredients.

Some of the ingredients in TRŪ Chocolate® have been traditionally used for centuries in China, India, the Amazon and Tibet

All Natural Ingredients: Organic Cocoa Liqueur, Organic Cocoa Butter, Xylitol, Proprietary Herbal Formula, Natural Vanilla Extract and Organic Lecitin. A proprietary blend containing Momordica Charantia, Dehydrated Noni Fruit, Bioflavonoids (Citrus Extract), Ellagic Acid (from pomegranate), Decaffeinated Green Tea Extract, Fabenol ® ** and Bioperine ®** (from black pepper).